Jake Milne, MOGL's founder, mid-sentence in the studio

Don’t buy the property. Buy the outcome.

You’ve worked hard for what you’ve got. Now make it work for you. A conservative plan, the right property, every step in plain sight.

As seen on
Media outlets that have featured MOGL's property investment analysis

The market right now

The rules changed in May. You don’t have to freeze.

Prices softened, the headlines turned to collapse, and most buyers stepped back.

Australia isn’t one market. It’s dozens.

We find the few that fit your budget, and model them conservatively.

A quiet market suits a disciplined buyer: less competition, vendors who need to sell.

fig. 01 // one country, dozens of markets

Client // five purchases

“It’s just the level of trust, Jake… Without that trust, I wouldn’t have actually gone this far, to be very honest.”
Noor, client. Five properties in under three years; individual results vary.
Read Noor’s story

Track record

Don’t trust us.
Check us.

fig. 02 // the published record

The good, the great, and the 4 that went backwards.

Every purchase since 2017, on a public map.

What it cost, and what it’s worth now.

Including the 4 that went backwards.

A record you can only see the good half of isn’t a record.

A still of the results map: client purchases marked across Australia
50
MOGL purchases since 2023
266
Tracked since 2017, incl. Jake’s earlier career
4
Worth less than we paid. Published anyway.
How these numbers are counted

Three numbers, kept separate. Since 2010, at MOGL and earlier agencies, Jake has bought more than $400M of property for clients: a conservative estimate, since purchases before 2017 aren’t on the map. Every purchase since 2017 is tracked properly: that’s the 266 on the map. Fifty are MOGL’s own, since 2023. Values are Domain Insight estimates (June 2026), not valuations. Growth is gross on purchase price, before buying costs, holding costs and interest. Click a marker, or explore the full record.

Founder

Buyers’ Agent of the Year.

You’ll deal with Jake directly. Buying for clients since 2010, and every purchase he can value is published: 266 and counting.

  • 2012 · Award

    Buyers’ Agent of the Year

    Your Investment Property.

  • 2019 & 2020 · Award

    Buyers’ Agency of the Year

    Key member of the team that won it, back to back.

  • 2026 · Record

    266 purchases, published

    Every client purchase on the public results map.

Jake Milne, founder of MOGL
A Brisbane suburban street of Queenslanders after rain, the city skyline in the distance

Past client // soft market

“Jake, our Buyers Agent, really hustled to secure us an off market property at a below market price.”
Rob & Christel, past clients. Soft-market buying, in practice.

The MOGL app

You’ll never wonder
what’s happening.

Like watching your Uber on the map.
Every property we look at, every one we reject and why, in your app.

[01]

Your dashboard

[02]

Your plan

[03]

Every analysis

[04]

And much more

fig. 04 // [01] the dashboard

Free info pack

Read this before you talk to anyone.

How we pick, how we work, and what it’s like from your side.

The MOGL information pack, an A4 booklet with the cover line Don't buy the property. Buy the outcome.

Client reviews

They sat where you’re sitting.

Review 01 // investment grade

Shane
“Looking at an investment property is a huge financial commitment and making sure the right property ticks all of the boxes to meet our circumstances, and that the property was investment grade, was crucial. Jake Milne and the team executed this perfectly and our expectations were exceeded.”

Review 02 // two weeks to secure

Michelle
“Working with Jake to find an investment property made the whole process fun and painless. The properties presented in the shortlists were all suitable, and we secured our property within 2 weeks of it being presented to us at a reasonable price.”

Review 03 // stress free

Craig
“Trusting someone to guide you into a big financial commitment is a stressful/nerve racking decision to make. Now that we have made the purchase I feel totally confident that the investment we have made will be great for our wealth generating goals. Jake made the process for us stress free at every step.”
fig. 03 // in their words

Common questions

FAQs:

What does a Buyers Agency actually do?

We get to know your situation and goals, work out which strategy fits, and buy anywhere in the country without bias. Then we keep reviewing the investment so returns and lifestyle stay in balance.

The difference: selection is data science first, then 16 years of human vetting. No gut feel, and no postcodes we’re paid to push.

Can you guarantee results?

Nobody can guarantee market movements, and be wary of anyone who says they can. What we offer is accountability you can check: the work is visible at every stage, every purchase since 2017 is on our public results map, including the ones that went backwards, and we review the property with you after settlement.

How much money do I need?

Approved properties start around $300,000. The floor moves with lending conditions, but as a guide: about $70,000 in savings or equity, and a household income of $70,000 or more.

Where do you find properties?

Anywhere in Australia the numbers stack up. Data and investment algorithms shortlist suburbs and towns. Every one is then vetted by human experience before it reaches you.

How long does it take to purchase?

Once you’re pre-approved and we’re searching: anywhere from two days to about three months. There’s no minimum or maximum. Getting the best available asset matters more than speed.

What are the fees to purchase an investment property with a buyer’s agent?

Fixed fees, including GST, and every one is on our packages page. Essentials is $9,900 and Premium is $17,545 for a full purchase. Online Mentoring is $6,600 if you’d rather find the property yourself, and Market Watch is $550 a month if you’re not ready yet. No percentages inflating with the price.

We never take money from anyone selling you a property. If a professional introduced you to us, we may pay them a referral fee out of our fee, and we’ll tell you.

What happened to Shrewdy?

We renamed. Same founder, same team, same method. MOGL fits where we’re heading: a buyers’ agency with an investment app, education, market reporting and a vetted partner network built around it.

Land appreciates. Buildings depreciate.

You’ve thought about this long enough. 30 minutes, your real numbers, no pitch.

Book a free strategy call