Don’t buy the property. Buy the outcome.
Property can still change what your future looks like. We turn your income, equity and goals into a conservative, evidence-backed buying brief: one that holds up with your partner, your accountant and a quiet market.
The market right now
The rules changed in May. Most buyers froze.
New investor tax rules landed in May. Prices softened, the headlines turned to collapse, and most buyers stepped back.
But Australia isn’t one market. It’s dozens, moving at different speeds.
Our job is finding the few where supply, demand and demographics line up with your budget, then modelling them conservatively.
A quiet market suits a disciplined buyer: less competition, and vendors who need to sell.
Jake has bought through every cycle since 2008. The method doesn’t change when the mood does.
Past client // soft market
“Jake, our Buyers Agent, really hustled to secure us an off market property at a below market price.”
Track record
We publish every purchase.
All of them.
The good, the great, and the 4 that went backwards.
If an advisor won’t show you their track record, that tells you everything.
Here’s ours, on a public map.
The misses are on there too.
A record you can only see the good half of isn’t a record.
How these numbers are counted
Three numbers, kept separate. Jake has helped around 550 clients buy since 2010, at MOGL and earlier agencies (approximate). Every purchase since 2017 is tracked properly: that’s the 266 on the map. Fifty are MOGL’s own, since 2023. Values are Domain Insight estimates (June 2026), not valuations. Growth is gross on purchase price, before buying costs, holding costs and interest. Click a marker, or explore the full record.
Founder
Buyers’ Agent of the Year.
MOGL was founded in 2023 by Jake Milne, who has bought for clients through several market cycles and publishes every purchase he can value: 266 and counting.
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2012 · Award
Buyers’ Agent of the Year
Your Investment Property.
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2019 & 2020 · Award
Buyers’ Agency of the Year
Key member of the team that won it, back to back.
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2026 · Record
266 purchases, published
Every client purchase on the public results map.
On Instagram
The market, on the record.
Which one is you?
Two ways in.
Turn your equity into your next move
Couples who own a home usually hold more usable equity than they realise. We show you how to recycle it into an investment you can hold comfortably.
Learn more
Start investing without guessing
Many clients start with savings, a solid income and sometimes a parent as guarantor. Rent where you live, buy where the numbers work.
Learn moreFree info pack
See exactly how we decide.
Data science shortlists the areas and properties. People who’ve bought through multiple cycles vet every one. The pack covers the method, the four stages, and what working with us actually looks like.
Explore
Where to next?
About
Who’s behind MOGL, what we believe about property, and where the company is heading.
Meet the founder
Services
Suburb research, investment analysis and full buyers advisory. Fixed fees, known upfront.
See what it costs
Results
266 real client purchases on a live map, with how each one is tracking. Good and bad.
Explore the mapShrewdy is now MOGL.
Same team, same data-driven buying, bigger mission.
Buying well is step one. Around it we’re building a free app to pressure-test any deal, straight education, market reporting and a vetted professional network. Buyers’ agency today. Investment platform tomorrow.
Common questions
FAQs:
What does a Buyers Agency actually do?
We get to know your situation and goals, work out which strategy fits, and buy anywhere in the country without bias. Then we keep reviewing the investment so returns and lifestyle stay in balance.
The difference: selection is data science first, then 16 years of human vetting. No gut feel, and no postcodes we’re paid to push.
Can you guarantee results?
Nobody can guarantee market movements, and be wary of anyone who says they can. What we offer is accountability: the work is visible at every stage, every purchase is published, and a written guarantee sits in the service guide for purchases that underperform.
How much money do I need?
Approved properties start around $300,000. The floor moves with lending conditions, but as a guide: about $70,000 in savings or equity, and a household income of $70,000 or more.
Where do you find properties?
Anywhere in Australia the numbers stack up. Data and investment algorithms shortlist suburbs and towns. Every one is then vetted by human experience before it reaches you.
How long does it take to purchase?
Once you’re pre-approved and we’re searching: anywhere from two days to about three months. There’s no minimum or maximum. Getting the best available asset matters more than speed.
What are the fees to purchase an investment property with a buyer’s agent?
Fixed flat fees, known upfront. No hidden charges, no percentages inflating with the price. Suburb Research $3,300, Investment Analysis $9,900, both including GST. Full Buyers Advisory is quoted per engagement.
What happened to Shrewdy?
We renamed. Same founder, team, service and fees. MOGL fits where we’re heading: a buyers’ agency with an investment app, education, market reporting and a vetted partner network built around it.
Land appreciates. Buildings depreciate.
That asymmetry drives most of what we buy. Book a call and we’ll show you how it works in today’s market, with real numbers and no sales pitch.
Book a free strategy call