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/our story
MOGL was born from a simple observation: every client Jake worked with asked the same questions.
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How much will this actually cost me each week?
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Where should I buy?
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How does negative gearing work for my situation?
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How will we get tenants?​
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How do I buy with less risk?
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The answers exist but they're scattered across spreadsheets, paid platforms, and professionals who don't talk to each other.
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So we built MOGL to bring it all together.
Tools that model your actual numbers. Guidance from people who've done it hundreds of times. A network of vetted professionals who earn their place by delivering results.
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Whether you're buying your first investment property or sequencing your fourth, MOGL gives you a clear path forward and the support to walk it.
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Founder
MOGL was founded by Jake Milne. He's a multi-award-winning buyers' agent, tech builder, and ice hockey player who has personally overseen more than $300 million in residential property purchases for 500+ clients across Australia.
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Jake won the Buyers' Agent of the Year award not by running the biggest agency, but by doing things differently: publishing all results (not just the highlights), and refusing to operate on hidden commissions.
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MOGL is where two worlds collide — real estate expertise fused with the tech tools and systems that -make better decisions possible for everyday investors.
About Us
Our mission is to empower everyday Australians, giving them the tools they need to succeed.
/why MOGL
Every Australian should have access to the tools, knowledge, and people they need to invest in property with confidence. Not the watered-down, one-size-fits-all kind.
The real kind, backed by data, guided by experience, and built on transparency.
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The property industry is fragmented.
Investors are left to piece together advice from brokers, agents, accountants, and YouTube with no way to tell who's credible.
We built MOGL to fix that.
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One platform.
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Vetted experts.
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Published results.
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