Case study
Five investment properties across three states in about two years: in his own name, through a family trust structure and through his super fund. Here’s how it went, with the figures from our purchase record and the rest in his own words.
Estimates are Domain Insight mid estimates from June 2026, the same figures as the results map. They aren’t a valuation, and growth is gross: before buying costs, interest and holding costs.
Client // in his words
“It’s just the level of trust, Jake… Without that trust, I wouldn’t have actually gone this far, to be very honest.”
Where he started
Noor first got in touch with Jake on a property forum, years before MOGL existed, and they bought his first property together in Ballarat. When he decided to invest again, he came back. The brief was modest. Asked how many properties he wanted, he said he’d be lucky to get one more, and that maybe two would be good.
He was cautious, and said so:
“I was very risk-averse… what if something goes wrong? … When we moved from two to three, that risk appetite was much better. I had more comfort with the advice I was actually getting from you and the projections you were showing me.”
The plan
That meant watching his borrowing capacity as closely as the properties themselves. Each step below was chosen for where it left him, not just for what it was.
The first of the five: a 1987 house on a 705 m² block in Perth’s south.
Bought in his own name, in a market where the rent does more of the work than it does in Melbourne.
Bought by his self-managed super fund. We compared Melbourne suburbs on growth, tenant demand and the risk of new supply before settling on this established one in the north.
Noor set up a family trust structure before buying more. We weighed land tax and borrowing capacity across the states, and regional Queensland came out ahead again.
A 1950s house on a 769 m² block, leased for 12 months from April at $540 a week.
“It’s just rinse and repeat. We got the fundamentals right, then you can go as far as you can.”
The purchases
All five, oldest first. Two aren’t on the results map yet, and their cards say where the figures come from.
Bought Mar 2024
A 1987 house on 705 m², the first of the five. Not on the results map yet, so the estimate and rent are realestate.com.au’s.
Bought Aug 2024
Bought in his own name.
Bought Aug 2025
Bought by his self-managed super fund.
Bought Sep 2025
The first purchase in his family trust structure.
Bought Feb 2026
A 1950s house on 769 m², leased for 12 months from April 2026. Not on the results map yet, so no estimate.
Equity increase is the estimate less the purchase price. Accumulated return on cash is that increase over a 20% deposit on the purchase price. Gross rental yield is a year’s rent over the purchase price. All three are gross: before buying costs, interest and holding costs.
What changed for him
“It’s just the realisation that I’m not doing it just by myself. I’ve actually got experts to assist with it… It’s just like you’re covering probably 95% of it for me anyway.”
The part he still does is the part only he can do: the borrowing, the trust paperwork, the reading that comes with being a director. Five properties also bring admin: managers, tenants and a tax agent at the end of every year. He said so in his review, and it’s what the MOGL app is built for.
Where it’s at now
In October 2026 we sat down for a portfolio review: every property’s income and costs in the MOGL app, and the years ahead mapped out. The next step is getting the newer properties’ cash flow to neutral, so his borrowing capacity recovers before he buys again. From here, the gains come from running what he owns well, not from buying faster.
“That’s what I was really looking forward to… This one was really detailed.”
If he did it again
“If I had to do it all again, I would again do the same. With more confidence.”
Want to see what a plan like this looks like on your numbers? Book a call and we’ll show you, with real figures and no sales pitch.
Book a free strategy callThis case study is one client’s experience and decisions at a specific point in time. It isn’t a guarantee of outcomes for any other property or client, and nothing here is financial advice. Individual results vary. Purchase prices are contract prices; Waikiki’s is the public sale record. Estimates are Domain Insight mid estimates (June 2026), except Waikiki’s, which is realestate.com.au’s (September 2026). Estimates aren’t valuations and aren’t an indicator of future performance. Quotes are Noor’s words from his October 2026 review, lightly trimmed, shared with his permission.